Program & Speakers
Agillic Summit is a full day event with inspiring keynotes, insight sessions and campfires. You will have countless opportunities throughout the day to discuss your concerns and challenges with leading experts. The program is subject to ongoing updates, so keep posted!
Morten Strunge
Founder of MOFIBO
Chief Commercial Officer at STORYTEL
Colin Shearer
Creator of SPSS Modeler and former Global Executive, Advanced Analytics at IBM
Stefan Kirkedal
Head of Omnichannel at SPORTMASTER
Mads-Peter Jakobsen
Head of UX & Strategy at Pentia
Bo Sannung
Chief Operating Officer at AGILLIC
Rasmus Houlind
Chief Strategy Officer at AGILLIC
Peter Therkildsen Schlegel
CEO & Partner at Responsive
Pia Kirstine Voldmester
Partner at Bruun & Hjejle
Tine Hertz
CEO at OMI
Tomas Gorrisen
Chief Commercial Officer & Partner at Reponsive
Jesper Urban
Founder of Nexta
| Time | ||
|---|---|---|
| 08.15 - 09.00 | Registration & breakfast | |
| 09.00 - 09.10 |
Welcome Bo Sannung COO at AGILLIC |
|
| 09.10 - 09.30 |
TREND Customer Experience Automation is Replacing Marketing. Are you? Rasmus Houlind CSO at Agillic Author of the book: 'Make it all about me and I'll buy it' Expectations to reach the largest audience possible as quickly as possible, must be combined with an objective to build relations 1:1. How do you get the best of both worlds - volume and personalized experiences? What is the best way to integrate data driven automation without sacrificing time to market? |
|
| 09.30 - 09.50 |
HOW TO Leverage Customer Data in Retail Stefan Kirkedal Head of Omnichannel at Sportmaster Sportmaster has put an impressive amount of data into play and in short time achieved outstanding results in what remains a very ambitious Marketing Automation journey. Get the story on how to build the country's second largest customer club and the methodology behind the impressive results. |
|
| 09.50 - 10.30 |
KEYNOTE AI Driven Marketing – what does the future look like? Colin Shearer, Creator of SPSS Modeler and former Global Executive, Advanced Analytics at IBM Pioneer of data mining and Godfather of predictive analytics – Colin Shearer is the creator and architect of award-winning Clementine system now known as the IBM SPSS Modeler. With a background in Computer Science and Artificial Intelligence at the University of Aberdeen, specialising in machine learning, Colin has been involved in applying advanced software solutions to business problems for decades. Get his take on the future of Marketing Automation and how artificial intelligence is taking marketers to a whole new level. |
|
| 10.30 - 11.00 | Break | |
| 11.00 - 11.30 |
INSIGHT SESSION Dialog Marketing - 4 Steps to Success! Mads-Peter Jakobsen, Head of UX & Strategy at Pentia We have entered the age of the customer and to create a truly great customer journey, you must master a relevant and personal dialog across channels and segments. Join this session and learn how 4 important steps will lead you to the path of customer success. Great inspiration for everyone in marketing, communication and management. |
Campfire 1: AI Driven Marketing Q&A Session Colin Shearer, Creator of SPSS Modeler Campfire 2: Best Practice Marketing Automation Bo Reenberg, Responsive Campfire 3: Build A Strong Business Case Sune Børsen, Strategic Advisor Agillic Campfire 4: Agillic Candy Presentation Dorte Knudsen, Head of Product Marketing Agillic |
| 11.30 - 12.00 |
INSIGHT SESSION Defining your MarTech Stack Peter Therkildsen Schlegel, CEO & Partner at Responsive In 2012 Gartner famously predicted that “by 2017 the CMO will spend more on IT than the CIO”. Marketing has arguably evolved into a multi-skill discipline where the tech-savvy will win. The need for a solid framework to shape your strategy and your MarTech roadmap will only become more important in the years to come. Join this session to understand how to build a framework to help shape your future priorities as well as your organisation - internally and externally. |
Campfire 1: EU GDPR Q&A Session Pia Kirstine Voldmester, Partner Bruun & Hjejle Campfire 2: Best Practise Loyalty Clubs Tine Hertz, CEO OMI Campfire 3: Emotional Email Marketing Rasmus Esbensen, Email Marketing Expert Agillic Campfire 4: Armstrong One Presentation Sune Børsen, Strategic Advisor, Agillic & Eirik Augustin, Head of Sales Armstrong One |
| 12.00 - 13.00 | Lunch | |
| 13.00 - 13.45 |
FACTS ON EU GDPR and New Marketing Legislation - What Marketers Need to Know Now! Pia Kirstine Voldmester Partner Bruun & Hjejle Learn the facts on the interaction between marketing legislation and new European rules for handling personal data - EU General Data Privacy Regulation. Get the experts advice on what rules in the new regulation marketers must be particularly aware of, what it takes to use personal data for marketing purposes and what potential problems you could get into by using behavioural data when the regulations are fully in place. |
LIVE BUSINESS CASE Marketing Automation & Predictive Analytics for VITA, live on stage! Alf Jondahl, CRM & Marketing Manager at VITA Rasmus Houlind. Chief Strategy Officer at Agillic For the first time on stage, actual numbers and data will be shared and analysed to show the potential financial opportunities of implementing Marketing Automation and Predictive Analytics. Learn from the concrete business case of VITA and the questions which needs to be addressed, and get the results directly on stage. |
| 13.45 - 14.15 |
BEST PRACTICE Recruiting Members for Loyalty Clubs Tine Hertz, CEO at OMI Simon Vesth, Creative Director at OMI One of the biggest challenges with loyalty clubs is recruiting members, and it requires careful consideration to choose the right mix of channels, decide upon use of incentives etc. OMI has extensive experience in this field and will take you through the best practices based on examples from among others the newly revitalized ILLUM KEY Customer Club. |
INSIGHT SESSION Experts sharing Insights. Get insights on top trends and mind-blowing new technologies in the Insight Sessions with guest speakers. Fuel your automation journey. |
| 14.15 - 14.30 | Break | |
| 14.30 - 15.00 |
OPTIMIZE Omnichannel is not Omnichannel without Paid Media Jesper Urban, Founder of Nexta Bo Sannung, COO at Agillic A new ecosystem is emerging where paid media and owned media works in 1:1 collaboration with each other. How can you manage this as a CMO and what are real life examples on customer experience and business case? |
|
| 15.00 - 15.30 |
INSPIRE TO Winning markets with a hard-core data driven business model. Morten Strunge Founder of MOFIBO and Chief Commercial Officer at STORYTEL Meet founder of Onfone, Plenti, and the subscription-based e-book and audiobook platform, Mofibo – which was sold for 100 million DKK to the Swedish company, Storytel. Morten Strunge has a unique talent for turning start-ups into a successful businesses and winning markets with a data driven business model. Get his views on how to embrace the future and use customers’ demands and behaviour for your advantage. |
|
| 15.30 - 16.00 | Wine & Networking | |